Shinhan Investment Corp. Achieves KSQI Excellent Call Center Status for Four Consecutive Years

Shinhan Investment Corp. announced on June 4 that it has been selected as one of "Korea's Excellent Call Centers" for the fourth consecutive year in the call center category of the "2025 Korea Service Quality Index (KSQI)" survey, organized by Korea Management Association Consulting (KMAC).

The Service Quality Index (KSQI) is a system that quantifies and evaluates the quality of service as experienced by customers. A team of professional evaluators conducts 100 monitoring sessions annually, comprehensively assessing counselors' attitudes, work processing abilities, and expressions of empathy. Since first being selected in 2022, Shinhan Investment Corp. has been named an Excellent Call Center every year.

Shinhan Investment Corp. emphasized that being selected for four consecutive years is the result of building the financial sector's first cloud-based digital contact center (AICC) in 2021 and operating it stably to this day. The AICC is a consultation advisor that converts customer consultation content into text in real time (STT), automatically analyzes the content (TA), and immediately provides relevant knowledge through the knowledge management system (KMS).

Jung Yonguk, Head of Wealth Management at Shinhan Investment Corp., stated, "Being selected as an Excellent Call Center for four consecutive years is recognition of our efforts to prioritize customer trust and satisfaction above all else. We will continue to innovate in order to provide consultation services that exceed our customers' expectations."

Meanwhile, in March, Shinhan Investment Corp. established a dedicated consultation team within its customer support center in line with the launch of the Alternative Trading System (ATS). The consultation hours have been extended by two hours, and customers can now receive phone and chat consultations from 8:00 a.m. to 8:00 p.m.