Stories of People and Coffee... Starbucks Publishes Book Chronicling 25 Years

25 Years of Growth Since the Opening of the First Store in 1999
Unveiling Untold Development Stories and Recommended Recipes

Starbucks Korea announced on June 2 that it has published its first-ever brand book since entering the Korean market, introducing stories of growth over the past 25 years since the opening of its first store in 1999, as well as various experiences of Starbucks partners (employees) and customers.

The Starbucks brand book consists of 173 pages and is organized into eight sections, introducing coffee heritage, products, stores, partners, customers, and community activities, among others. The book is not for sale and is available in limited quantities at Starbucks stores nationwide, where visitors can browse it in-store.

The introduction of the book reviews the growth journey of Starbucks Korea, which has introduced new coffee culture and lifestyle trends to the country, by presenting a chronology, meaningful data records, and various cases that were first launched in Korea by Starbucks globally, as well as the background of its industry leadership.

Starbucks partners who have planned popular beverages, foods, and merchandise share behind-the-scenes stories of the development process that have not been revealed before, and readers can also find personalized drinks, coffee beans, and brewing equipment through recipes recommended by partners.

Among the approximately 2,000 operating stores, 27 Starbucks locations across the country that have become famous landmarks by word of mouth have been selected. The book features each store's unique characteristics, including interior design, the best season to visit, and the view from the store, accompanied by photo spreads.

In addition, the book includes interviews capturing the diverse daily lives of Starbucks partners and regular customers, with Starbucks stores and coffee serving as a medium within the local community. It shares stories such as the partner who received the most customer compliments, a partner who earned a bachelor's degree with a scholarship, the Starbucks Coffee Ambassador who won the top honor among 23,000 partners, partners with disabilities, foreign partners, mother-daughter partner families, working mom partners, and regular customers.