'AI Home Appliance' Festa Until the 31st of Next Month
For Customers Purchasing Air Conditioners, Refrigerators, and Washing Machines
Points and Even Movie Tickets Offered
Samsung Electronics is holding the 'AI Home Appliance Troika' Festa, offering benefits for customers who purchase the three major home appliances?air conditioners, refrigerators, and washing machines?until the 31st of next month.
According to Samsung Electronics on June 1, the company has launched a series of new products this year as part of its 'AI Home Appliance Troika': the Bespoke AI WindFree Combo Air Conditioner, the Bespoke AI Combo Washer Dryer, and the Bespoke AI Hybrid Kitchen Fit Max Refrigerator. Samsung is running the AI Troika campaign in conjunction with these launches.
The Bespoke AI WindFree Combo Air Conditioner is notable for combining WindFree performance with advanced AI features. Its sales in the first quarter of this year increased by more than 50% compared to the first quarter of the previous year.
The Bespoke AI Combo Washer Dryer surpassed cumulative domestic sales of 100,000 units within one year of its launch. With the 2025 model, which features the largest washing and drying capacity in Korea and enhanced AI functions, Samsung is expanding its consumer reach.
The Bespoke AI Hybrid Kitchen Fit Max Refrigerator is a product that combines innovative AI features with the high-quality 'Kitchen Fit Max' design and installation convenience.
Samsung Electronics is holding the 'AI Home Appliance Troika' Festa, offering benefits for purchasing the three major home appliances: air conditioners, refrigerators, and washing machines, until the 31st of next month. Samsung Electronics.
During the AI Home Appliance Troika Festa, Samsung Electronics will award up to 500,000 Samsung Electronics membership points to customers who purchase products from the 'AI Home Appliance Troika' lineup.
Additionally, the company is enhancing its 'AI Package' benefits during the Festa. Customers who purchase an AI Package, including the Festa event models, will receive an additional 50,000 points on top of the maximum 50,000 membership points per item given for purchasing two or more items. If the package includes TV event models such as Quantum Dot Light Emitting Diode (Neo QLED) or OLED, an extra 100,000 points will be awarded.
Samsung Electronics has also prepared benefits for customers who newly subscribe to its subscription service during June. Customers who join the 'AI Subscription Club' and participate in related events on Samsung.com will be entered into a draw, where a total of 1,000 people will receive two tickets each to the movie 'How to Train Your Dragon.'
Samsung Electronics will also host customer participation events during the AI Home Appliance Troika Festa.
After watching the AI Home Appliance Troika campaign video featuring former Samsung Electronics advertising models Kim Yuna, Han Gain, and Jun Ji-hyun?who previously modeled for air conditioners, refrigerators, and washing machines, respectively?customers can vote for the product they most want to own on Samsung.com. A total of 1,000 winners will be selected to receive Starbucks coffee coupons.
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