CBI has put past controversies behind it, including the excessive issuance of convertible bonds (CB) and investments in mining, and has officially begun restructuring its business toward future industry-focused new ventures.
According to the financial investment industry on May 29, CBI added dozens of new business objectives, including artificial intelligence (AI), game development and publishing, blockchain, and content platforms, through a resolution at an extraordinary general meeting of shareholders held on April 23.
The company is undertaking a comprehensive structural transformation, including plans to change its corporate name. On the previous day, CBI made a strategic investment of 4 billion KRW in NewCubeGames, a company specializing in games.
This is not a simple financial investment, but rather an effort to secure new growth engines. At the center of this transformation is CEO Kim Hwayoung, who has a keen sense for investing in the content industry. She was officially appointed as an inside director at the recent general meeting of shareholders.
NewCubeGames, the company in which CBI invested, is a next-generation game developer led by CEO Kim Pyung, who has experience publishing popular IP-based games such as "Million Arthur." The company recently completed user testing for its casual PvP strategy game "PetPetGo" and is preparing for a global launch. CEO Kim, who previously worked at Kakao Games and Naver China, is also drawing attention for his global perspective.
A CBI official emphasized, "This investment is focused more on strategic partnership and joint growth than on short-term profits," and added, "Along with the transition to new businesses, we will accelerate efforts to revamp our corporate image."
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