- Special package deals available for two weeks at seven Chosun Hotels nationwide... Diverse offerings including a live performance by Hong Isaac
- Exclusive benefits such as PRIZM-only "Club Josun VIP" membership and lucky draw events
Retail media platform PRIZM has announced that it will hold the "Chosun Hotel Special Exhibition" from June 2 to June 13, under the theme "A Midsummer Night's Dream" in collaboration with Chosun Hotel & Resort. This is the second special exhibition held with Chosun Hotel & Resort, which has led the prestige of the Korean hotel industry, beginning with The Westin Chosun Seoul, the oldest existing hotel in Korea, which opened in 1914.
The "Chosun Hotel Special Exhibition" will be conducted exclusively by PRIZM. Through this live event, viewers can purchase rooms and F&B products from seven hotels under Chosun Hotel & Resort, including Josun Palace, as well as suite integrated vouchers and bedding products from The Josun Hotel, the brand's premium bedding line, at special prices. Notably, a total of seven live broadcasts will be held from June 2 to June 13, offering hotel package products at discounts of up to 71%. The "Open Run Package," available for purchase only during an 8-hour window starting at 12:00 p.m. on each live day, includes a one-level room upgrade and dining benefits for each hotel, and is limited to just 100 units per hotel.
The special exhibition will kick off at 7:10 p.m. on June 2 with the "Grand Josun Jeju X Hong Isaac Music Live." This performance, featuring singer-songwriter Hong Isaac, will take place at the Oreum Garden of Grand Josun Jeju and will include a total of seven songs, such as "By My Side," the OST from the Netflix series "Boksak Sokassuda." The concert can also be viewed through the PRIZM app, and during the performance, there will be a "Ask Anything" talk segment, along with a section introducing key products from the Chosun Hotel Special Exhibition. Through this music live, PRIZM aims to convey the unique classic sensibility of Chosun Hotel to both viewers and guests.
Various exclusive discounts and live events will be available only on PRIZM. The platinum dining membership, an exclusive PRIZM product, will be available for purchase, with exclusive PRIZM benefits added to the existing Premier, Gold, and Grand Josun personal memberships. In addition, all customers who make purchases during the exhibition period will receive 1,000 Club Josun J points. There will also be several events, including a lucky draw event, a sliding auction event, and a stay voucher draw, offering prizes such as Chosun Hotel accommodation vouchers and goose bedding full sets.
PRIZM has been achieving remarkable results through partnerships with premium hotels, based on its differentiated experience consumption model. In the "The Siena Resort" live promotion held in February, PRIZM achieved a transaction volume of 5.6 billion KRW within just one hour, with the highest transaction volume per minute reaching 700 million KRW. In the "Grand Hyatt Seoul" promotion held in May, the highest transaction volume per minute during the live broadcast reached 320 million KRW, and more than 10,000 rooms were sold within one hour, resulting in a total transaction volume exceeding 3 billion KRW. In addition, PRIZM has successfully collaborated with other top-tier hotels such as "The Shilla Seoul," "Pinks Podo Hotel," and "Signiel Busan," further solidifying its position in the industry.
Yoo Hanik, CEO of PRIZM, stated, "This Chosun Hotel Special Exhibition was planned to provide customers with a differentiated experience by combining the prestige and sentiment of premium hotels with live content," adding, "We will continue to evolve as a retail media platform that offers even more special experience consumption, leveraging PRIZM's unrivaled promotion and content planning capabilities."
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