Incheon Airport and Gwanghwamun Transformed into New Technology-Based Cultural Experience Spaces

Introducing Interactive and Experiential Content at "K-Culture Square"

Incheon Airport and Gwanghwamun are being transformed into new technology-based cultural experience spaces.

K-Culture Museum Exterior Wall

The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency announced on the 29th that they will showcase a variety of content at the "K-Culture Square" spaces established at both locations starting this month. K-Culture Square is a cultural experience space based on cutting-edge technology. It presents the present and future of K-Culture through the experiential exhibition hall "K-Culture Museum," the ultra-large media canvas "K-Culture Screen," and "K-Culture Attraction," which combines a panoramic display with a four-dimensional (4D) ride-type experience device.

The K-Culture Museum, which relocated from Gyeongbokgung Station Metro Art Center Hall 2 to Incheon Airport Terminal 1 Transportation Center in November last year, features immersive content with themes of Korean tradition and world travel as permanent exhibitions. On the 5-meter-high media facade on the exterior wall, "Collision of Reality," which takes viewers on a journey through ten countries around the world, is screened to inspire the global sensibilities of airport visitors.

A scene from "Collision of Reality" screening on the media facade

Inside the exhibition hall, interactive content such as "Encounter with the Future" and "Unknown Forest," which depict the intersection of virtuality and reality in a future Korea, are presented. "Connected Four Seasons" and "Museum of Fantasy," which are based on traditional Korean games and museums, are also introduced.

On the exterior wall of the National Museum of Korean Contemporary History in Gwanghwamun, the "K-Culture Screen" showcases three pieces of content that capture both traditional and modern sensibilities of Seoul. These include "Hansangcharim," which vividly depicts the process of preparing a traditional Korean table setting in a Joseon-era tavern, "DOT," which symbolically expresses the flow of history, and "Run Through Seoul," which juxtaposes the past and present of the city.

A scene from "Hansangcharim" introduced in "K-Culture Screen"

At "K-Culture Attraction," located on the second basement level of the Sejong Center for the Performing Arts, visitors can experience "Battle of Sacheon: Show the Dragon Turtle!" This is an experiential 4D motion chair attraction that vividly recreates the participation of the Geobukseon (turtle ship) in the Battle of Sacheon during the Imjin War.