Starbucks Partners Choose 'Cool Lime Fizzy' as Their Top Pick
Fizzy, Blended, and Refresher Drinks Dominate the Top 5
Starbucks Korea announced on May 28 that, after analyzing data on welfare beverages chosen by approximately 23,000 in-store partners from January to May this year, it found a marked preference for the categories of Fizzy, Blended, and Refresher drinks.
Starbucks provides all store employees with two complimentary beverages during their shifts as part of its employee benefits. Partners are able to make and enjoy drinks of their choice before or after work, or during breaks.
The most popular beverage was the 'Cool Lime Fizzy.' This sparkling drink is made by adding dried lime slices to a lime base and infusing it with carbonation directly by the barista. Another popular choice in the Fizzy category is the 'Light Pink Grapefruit Fizzy,' a caffeine-free beverage that combines the sweet and slightly bitter flavor of grapefruit with carbonation.
The 'Strawberry Delight Yogurt Blended' is a blended beverage that mixes smooth yogurt with tangy strawberry pieces. It has a strong and loyal customer base, ranking in the top 10 for overall beverage sales last year.
Other beverages selected by partners included the 'Yuja Mint Tea,' which combines Goheung yuja, ginger, and mint tea, and the 'Strawberry Acai Lemonade Refresher,' a blend of strawberry, acai berry juice, and lemonade.
Choi Hyunjung, Head of Food and Beverage Development at Starbucks, stated, "Various refreshing beverages such as Fizzy, Blended, and Refresher drinks, which help lift your mood, ranked high among the partner welfare beverages. In addition to Cafe Americano and Cafe Latte, I encourage everyone to explore and find their own favorite beverage by referring to the diverse drinks preferred by our partners."
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