Baek Jongwon to Offer Paikdabang Americano for 500 Won as Part of 30 Billion Won Support Initiative

Large-Scale Relay Promotion Runs Until June 12

On May 27, Theborn Korea announced that its coffeehouse brand Paikdabang will hold a large-scale relay promotion to mark the summer season, running until June 12.

This relay promotion is part of a 30 billion won mutual growth support program announced by Theborn Korea, with the headquarters fully covering all discount and promotional expenses.

Yonhap News

The promotion will take place in three phases. From today through June 2, the popular menu item 'Ashatchu' (Iced Tea with Espresso Shot) will be offered at a 1,000 won discount. From June 5 to June 7, 'Iced Cafe Latte' will be available for 1,000 won, reflecting a 2,200 won discount. From June 10 to June 12, the signature menu item Americano will be sold for 500 won. In addition, the five new summer drinks featuring green apple and yogurt, which will be launched on May 29, will be available at a 1,000 won discount for one week to celebrate their release.

Paikdabang Promotion. Theborn Korea

However, for the Iced Cafe Latte and Americano discount promotions, the discount does not apply to the large 'Paik Size' drinks due to concerns about event congestion, and options such as add-ons or menu changes are not available. This promotion will be held at Paikdabang locations nationwide, with some stores excluded.

A Paikdabang representative stated, "We planned this promotion so that many customers can enjoy Paikdabang's popular menu items without financial burden during the hot summer season. The headquarters is fully covering the costs to help franchisees achieve real sales growth. We will continue to build a win-win model that satisfies both customers and franchisees and strive for mutual growth going forward."