Carrot Launches "Neighbor Alba Marketing Campaign"

Three Marketing Campaign Videos Released

Carrot's region-based job matching service, Carrot Alba, announced on the 27th that it will launch the "Neighbor Alba Marketing Campaign."

This campaign centers on the message, "If you post on Carrot, your neighbors will come," and consists of interactive events and three animated videos.

Carrot's region-based job matching service, Carrot Alba, announced on the 27th that it will launch the "Neighbor Alba Marketing Campaign." Carrot

On the campaign page, users can choose from one of four everyday scenarios: "I had to move heavy items by myself," "I couldn't fix something that broke," "I urgently needed help," or "I had a pile of cleaning to do." After selecting an episode, users will meet a "neighbor character." If they share a moment when they needed help, 100 participants will be randomly selected to receive 10,000 won in Carrot Money under the "part-time wage" concept.

Additionally, the three animated videos released with the campaign focus on relatable everyday moments, such as doing the dishes after a housewarming party, moving a sofa during a move, or opening a gochujang lid while cooking. Each video is about 20 seconds long and can be viewed on the campaign page.

A Carrot Alba representative stated, "Neighbor Alba is a service designed to connect people with help that naturally flows within local communities," and added, "Through this campaign, we hope more users will experience warm and trustworthy connections with their neighbors."