Yes24 to Set Up Its First Booth at Seoul International Book Fair
June 18-22
Showcasing the Crema Palette E-book Reader
Cultural content platform Yes24 announced on May 26 that it will participate as an exhibitor for the first time at the Seoul International Book Fair, a book festival, and will hold a special event inviting readers to the 2025 Seoul International Book Fair.
This year's Seoul International Book Fair will be held at COEX from June 18 to June 22. The event, themed "The Last Resort for Book Lovers," will feature a booth by Yes24, where a variety of engaging activities will take place.
Special pre-event promotions and curated exhibitions have been prepared for book enthusiasts. Members who check the "2025 Seoul International Book Fair Yes24 Booth Visit Tips" on the event page and leave a comment with their expectations will be entered into a draw. Six hundred winners will receive one admission ticket each to the 2025 Seoul International Book Fair. The event runs until June 8.
At the Yes24 booth, a Crema Experience Zone will be set up, offering hands-on activities such as trying out Yes24's first color e-book reader, the Crema Palette, and the subscription service Crema Club.
In addition, Yes24 will sequentially unveil a special exhibition introducing new releases titled "Summer, First Book," which will be revealed for the first time at the 2025 Seoul International Book Fair on June 6, as well as a "Limited Edition" exhibition that will only be available at the 2025 Seoul International Book Fair.
Park Hana, Head of Marketing at Yes24, stated, "This pre-event was organized to reflect Yes24's excitement and anticipation for the Seoul International Book Fair, the largest book festival in Korea. We hope many people will participate for a chance to receive book fair tickets through this simple event, and we also invite everyone to visit the Yes24 booth and make the event even more special."
Further details on the 2025 Seoul International Book Fair reader invitation event and special exhibitions can be found on the Yes24 website.
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