Idus Surpasses 20 Million App Downloads

Paid Membership Grows by an Average of 20% Per Month

Backpacker announced on the 26th that app downloads for the handmade specialized platform 'Idus' have surpassed 20 million.

Launched in 2014, Idus has supported various activities such as education, photography, and promotion so that craft artists can introduce and sell their own creations. The platform provides a shopping experience where artists and consumers communicate directly.

Backpacker announced on the 26th that the app downloads of the handmade specialized platform 'Idus' have surpassed 20 million. Backpacker

Currently, Idus has recorded a cumulative payment amount of 1.36 trillion won, a total of 36 million artwork orders, 16,200 registered artists, 1.782 billion won in artist sponsorships, and the most popular artist has 82,800 fans.

In addition, the paid membership subscription model 'dplus (d+)' launched in June last year has seen its membership grow by an average of 20% per month, surpassing 95,000 members as of last month, and now accounts for 30% of total sales.

To celebrate this achievement, Idus is running a special promotion until June 2, offering: 'Magic Deal,' which provides up to 70% off handmade Disney character items every day at noon; random coupons for up to 20,000 won off when using regular coupons issued to d+ members; and special additional discounts of up to 10% for d+ members through limited-time offers such as 'Today Only Discount,' 'Monthly Discount Fair,' and 'Special Exhibition.'

Kim Donghwan, CEO of Backpacker, said, "Idus is growing beyond a simple shopping platform into a community platform that connects and expands the domestic handmade ecosystem," adding, "We will continue our efforts to broaden awareness of the handmade market."