Esnature Participates in 'Select Store - THE BEAUTY UNIVERSE'

Esnature announced its participation in 'Select Store - THE BEAUTY UNIVERSE,' the world's first event with the concept of a 'Beauty Avengers,' led by Leferi's top beauty creators LeoJ, Soyoon, and Arang, who together have a total subscriber base of 2.64 million.

'Select Store - THE BEAUTY UNIVERSE' will be held at XYZ Seoul in Seongsu-dong, Seoul, until June 1. The event is hosted by Leferi, a global beauty-retail company based on beauty creators, and will feature three of its leading creators?LeoJ (1.41 million subscribers), Soyoon (753,000 subscribers), and Arang (483,000 subscribers)?as multi-selectors. In the largest store to date, spanning 300 pyeong, they will present a deeply curated selection of 29 brands and 63 products, each carefully chosen after extensive personal testing and based on their own experiences and philosophies.

Two of Esnature's best-selling products, 'Aqua Squalane Mist 100ml' and 'Aqua 365 UV Sun Cream 40ml,' which LeoJ has frequently recommended and praised in his YouTube videos, will be available at a 20% discount. In addition, customers who purchase these products will receive a special gift: a 50ml mist and an 8ml sun cream.

These products received a positive response from consumers during a market event held with LeoJ in April. Beauty creator LeoJ commented, "You can experience the Aqua Squalane Mist, which keeps your skin hydrated all day after cleansing, and the sun cream, which I use regularly for its refreshing finish and moisturizing feel without causing any eye irritation." He added, "The Aqua 365 UV Sun Cream is a product I fell in love with after using it and is now an essential item in my daily base routine," expressing his fondness for the product.

On the 30th, Esnature will hold an exclusive brand session through a custom event, featuring the brand story of CEO and product developer Joy Seo and a beauty talk by Leferi's beauty creator LeoJ.

Esnature stated, "We are delighted to have the opportunity to introduce our brand and products more closely to many consumers through this Select Store event. We are grateful for the love we've received as 'Moisture Genius Esnature' on various beauty platforms. We will continue to actively communicate with consumers and strive to deliver high-quality products."