[Market Focus] Amorepacific Surges Over 5% on Hopes for Chinese Market Recovery

Amorepacific showed strong performance in early trading on the 23rd. This was due to rising expectations for a recovery in the Chinese market, which had effectively been in a 'shutdown' state.

As of 9:19 a.m. on this day, Amorepacific was trading at 131,900 won, up 6,900 won (5.52%) from the previous trading day.

According to industry sources, Amorepacific recently set its management policy to maximize the operating rate of its Shanghai plant, which is its only production base in China.

In the first quarter of this year, the operating rates of the Shanghai skincare plant and makeup plant were only 15.3% and 15.9%, respectively. However, as the atmosphere surrounding the Chinese market has recently changed, Amorepacific has decided to resume full operations at its Shanghai plant.

In fact, Amorepacific's business in China turned a profit in the first quarter of this year for the first time in eight quarters.

Park Eunjeong, a researcher at Hana Securities, explained in a report, "The Chinese business has stabilized its profit structure through fixed cost reductions and selective marketing execution, and in 2025, the removal of additional loss factors is expected to contribute to risk mitigation."