Until June 13...
Total Prize Pool of 3.5 Million Won
Jung-gu District in Seoul is holding a city brand naming contest that reflects the historical significance and symbolism of Jung-gu as the birthplace and childhood home of Admiral Yi Sun-sin.
The theme of the contest is "The Identity of Jung-gu, Where Admiral Yi Sun-sin's Wisdom and Courage Began." Participants are required to submit a city brand name with up to 10 characters. They may use key words such as Sun-sin, beginning, birthplace, a boy's dream, wisdom and courage, and the hero's hometown. For example, expressions like "Sunsin-ro" or "Sunsindamda" that embody the theme are acceptable.
The contest runs for four weeks, starting on May 21 and ending on June 13. Anyone interested in Admiral Yi Sun-sin or Jung-gu may participate. Entries can be submitted via Naver Form (https://naver.me/x5mRwbtY).
After an internal review and expert evaluation, the finalists (5 entries), honorable mentions (25 entries), and participation awards (25 entries) will be announced on July 7. Among these, the final brand will be selected through online and offline voting from July 21 to August 1. The results will be officially announced at the "Yi Sun-sin Festival" held on September 20.
The total prize pool is 3.5 million won. The grand prize winner (1 person) will receive 1 million won, two excellence award winners will each receive 500,000 won, two encouragement award winners will each receive 250,000 won, 25 honorable mentions will receive 30,000 won each, and 25 participation award winners will receive a gifticon worth 10,000 won each.
The district aims to use this contest to shed new light on Jung-gu, the place where Admiral Yi Sun-sin was born, grew up, became a hero equipped with both literary and martial virtues, and formed connections with other historical figures, thereby elevating the city's status.
Previously, on April 28, the district held the "Admiral Yi Sun-sin Vision Proclamation Ceremony" at Namsangol Hanok Village, expressing its ambition to become a historical and cultural center embracing the life and spirit of Admiral Yi Sun-sin. The purpose of this contest is to redefine Jung-gu's identity together with residents as part of realizing this vision.
Kim Gilseong, head of Jung-gu District, stated, "Jung-gu is the very place where the great life of Admiral Yi Sun-sin, who saved the nation, began. Based on our historical pride, we will establish a city brand that embodies Jung-gu's unique identity and value, promote Jung-gu's value to the world, and help residents take pride in being descendants of this great hero."
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