"Friendly and Fast"...93% Satisfaction Rate for Civil Services at Songpa District Office

Satisfaction Survey of 1,165 Visitors to Songpa District Office in March and April
98% Satisfaction Rate in "Friendliness" and "Speed"...
Residents' Needs and Satisfaction Factors Perfectly Aligned

"Every time I visit the district office, I am amazed by how fast and friendly the service is. Thank you for making me proud to be a resident of Songpa-gu."

This was said by a resident of Songpa-gu, identified as Mr. A.

The results of a recent survey have revealed the success of Songpa-gu's flagship administrative brand, "Seomgim Administration," which has been steadfastly promoted during the 8th popularly elected term under District Mayor Seo Gangseok. According to the survey, 93% of respondents expressed satisfaction with the district office's administrative services.

"Innovation in civil service administration and improvement of administrative services" was one of Seo Gangseok's first official approvals upon taking office as district mayor. In October of the same year, Songpa-gu became the first in the country to introduce the "One-Stop Civil Service Administrative Service," which processes everything from application to issuance in a single location. This has become a representative example of Seomgim Administration and has received strong support from residents. Throughout his tenure, Mayor Seo has consistently emphasized to public officials that "residents are not just civil petitioners, but sovereign citizens."

In April, ahead of the third anniversary of the 8th popularly elected term, the district conducted a satisfaction survey to assess how deeply "Seomgim Administration" has been integrated into residents' lives. The result was an impressive 93% satisfaction rate. The survey was conducted over about a month with 1,165 residents who visited the district office for various purposes, such as document issuance, family relationship registration, and permits. Notably, the responses reflected a broad range of generations, with 48% from those in their 30s and 40s, and 22% from those aged 60 and above.

Most notably, the district achieved a top satisfaction rate of 98% in both "friendliness" and "speed." Both factors were identified as the highest priorities for residents, indicating that the district's service delivery is well-aligned with actual administrative needs.

Among the types of civil services, satisfaction was highest for "permit and license services." This service, which allows residents to handle a wide range of tasks?such as welfare, tourism, real estate, and food services?in a single location without having to visit multiple offices, has received an enthusiastic response since its introduction. Survey participants commented, "It's great that there is a dedicated permit and license counter," and "Processing is much faster and more convenient without having to go back and forth between different departments."

By the end of last year, the district had processed as many as 58,000 permit and license cases with just a single visit. In March of this year, the scope of the one-stop service was expanded to cover up to 500 types of tasks, demonstrating the district's ongoing commitment to a resident-centered administrative system.

A district official stated, "We plan to reflect as many suggestions identified through the survey as possible in practical operations and continue to improve services, including enhancements to the civil service environment."

Seo Gangseok, Mayor of Songpa-gu, said, "We have worked together with all staff to ensure that Seomgim Administration is not just a slogan, but something that residents can truly feel. We will continue to provide the highest level of administrative service to each and every resident, with a singular focus on their convenience and well-being."