JBL unveils new products and experience event on May 21
Breaking boundaries with enhanced features and portability
On May 21, Harman International, the audio and automotive electronics subsidiary of Samsung Electronics, unveiled new products under its flagship brand JBL and announced plans to launch them in Korea.
On this day, Harman held the 'JBL New Product Launch and Experience Event' at the Curation Showroom I-Gu Seongsu. The company introduced several new products: the JBL Tour ONE M3 SMART Tx, which sets a new standard for high-performance headphones; two next-generation portable Bluetooth speakers (JBL FLIP 7 and CHARGE 6); and the new party speaker JBL PARTYBOX Encore 2.
The JBL Tour ONE M3 SMART Tx is a product that surpasses the limits of high-performance over-ear headphones. The JBL SMART Tx, a wireless audio transmitter, has been introduced for the first time in over-ear headphones. JBL SMART Tx enhances the wireless sound experience by connecting to any audio source. The newly developed 40mm mica dome driver by JBL is precisely tuned to deliver deep bass, balanced mids, and clear, crisp highs.
The new FLIP 7 and CHARGE 6 models in JBL’s portable Bluetooth speaker FLIP and CHARGE series have been newly designed to deliver bigger and bolder sound. Both FLIP 7 and CHARGE 6 feature JBL’s exclusive AI Sound Boost technology, which analyzes music in real time and optimizes the speaker driver without distortion, pushing the boundaries of sound performance in portable speakers with JBL Pro Sound. The JBL PARTYBOX Encore 2 supports Bluetooth 5.4 and LE Audio for superior streaming quality, and features a newly designed ergonomic handle for improved portability.
Grace Koh, Head of Consumer Audio for Harman Asia Pacific, said, "The JBL Tour ONE M3 SMART Tx represents a groundbreaking leap in audio innovation," and added, "By equipping JBL’s over-ear headphones with an integrated Smart Tx audio transmitter for the first time, the JBL Tour ONE M3 SMART Tx is expected to set a new benchmark in the audio industry." She further emphasized, "This product demonstrates JBL’s unwavering commitment to leading sound technology and redefining the possibilities of the listening experience."
Regarding the two portable Bluetooth speakers, she said, "With FLIP 7 and CHARGE 6, we have not only raised the standard for portable audio, but we are also redefining the music experience on the go," and added, "The new PARTYBOX Encore 2 further solidifies our position as a party speaker brand, and delivers the advanced technology and durability that have made JBL the provider of the best audio experiences worldwide."
To celebrate the launch of the new products, JBL will operate a new product pop-up store at the Curation Showroom I-Gu Seongsu from May 22 to May 25. The event will feature various programs, including themed experience zones where visitors can try out the innovative sound technologies applied to the new JBL products, and a photo zone for creating special memories, allowing visitors to experience the JBL brand and new products in diverse ways.
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