Fertilein achieves 26% year-on-year growth in billings
Ranks 13th among domestic advertising agencies in 2024
Fertilein, a comprehensive marketing group led by CEO Kim Jin, announced that it recorded a 26% year-on-year increase in billings, ranking 13th among domestic advertising agencies based on billings.
According to the "2024 Advertising Agency Status Survey" released by the Korea Federation of Advertising Associations, the combined advertising billings of Fertilein and its subsidiary Blue Orange totaled 184.5 billion KRW.
This achievement was made despite a market environment where the monopoly of in-house agencies affiliated with large corporations is intensifying and small- and medium-sized agencies are facing difficulties. The company attributed its steady growth to group-wide synergy.
Fertilein, with a strong focus on game marketing, is maximizing advertisers' brand value by actively adopting advanced technologies such as AI-based creative solutions and virtual studio technology for content production.
Blue Orange specializes in performance marketing automation and optimization, particularly for clients in the financial sector. Through continuous investment in technology and talent development, the company is proactively responding to the changing market environment.
A Fertilein representative stated, "Despite the challenging industry conditions, we achieved results through close cooperation with clients and specialized services," adding, "We will continue to strengthen our role as a partner that supports advertisers' success by leveraging advanced technologies such as AI."
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