FILA Kids at Lotte Department Store Busan Main Branch Now Accepting Pre-Orders
"Where Fashion Becomes Play"... Official Launch Scheduled for Early June
The kids' specialty brand 'FILA Kids', located at Lotte Department Store Busan Main Branch, has begun accepting pre-orders for its upcoming collaboration products with the popular animation 'Catch! Tinyping'.
The official release is scheduled for early June, offering customers the opportunity to be among the first to experience items that combine FILA's signature sporty sensibility with the charm of Tinyping characters.
This collection consists of highly practical kids' items such as t-shirts, skirts, and backpacks, all designed to appeal to children's tastes with vibrant colors and adorable character designs. In particular, the t-shirts are made from soft materials and feature a fit that allows for active movement, ensuring children can move freely. Both the skirts and backpacks also stand out for their combination of functionality and design.
'Catch! Tinyping!' is a content series that has gained explosive popularity among children thanks to its educational messages and cute characters, and it has recently become a prominent character in the kids' goods and fashion markets. Through this collaboration with FILA Kids, the collection is drawing significant attention as it proposes a new kids' lifestyle that merges fashion and play.
Currently, at the FILA Kids store in Lotte Department Store Busan Main Branch, pre-order customers will be eligible for limited-quantity reservation benefits, with the option to pick up their products in-store or have them delivered after the official launch. There are also plans to hold a limited-time event offering a Tinyping sticker set to commemorate the product launch.
Kong Youngkyun, head of the children's team at Lotte Department Store Busan Main Branch, stated, "Collaboration products featuring characters that children love, which enhance the enjoyment and anticipation of shopping, are a recent trend in the kids' market," adding, "We will continue to broaden our connection with local consumers by offering differentiated content for family customers."
The products are scheduled for official release in early June, and pre-orders can be placed either by visiting the FILA Kids store on the 6th floor of Lotte Department Store Busan Main Branch or by phone.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
