'Customized Cosmetics in High Demand'... Hera Introduces 'Black Cushion Custom Match'

Expanding Product Line with Black Cushion
Launching at Amore Seongsu Store

Amorepacific beauty brand Hera announced on the 20th that it will be expanding the color range and product categories of its customized cosmetics service, "Custom Match."

The existing customized service is currently available for foundation and lip products. Custom Match has received an enthusiastic response, with reservations fully booked as soon as they open. Foreign customers account for 85% of the total, with particularly strong popularity among customers from Japan and the United States.

To begin with, Hera has introduced its signature product, the Black Cushion Foundation, and expanded its product categories. The existing Silky Stay Foundation has also been subdivided from 125 to 205 shades, further broadening the scope of the service. The newly launched "Black Cushion Custom Match" service offers the Black Cushion in 130 shades, allowing customers to select the one that best matches their skin tone. By combining cushion and foundation options, customers can now choose from up to 335 shades, enabling a more precise and accurate match for individual skin tones.

The service operates on a reservation basis. After making a reservation, customers visit the store, where a professional makeup artist uses a program equipped with KAIST-patented technology to first analyze the skin. Once the optimal shade result is determined, customers receive a one-on-one consultation to select products that best suit their skin tone and preferences. On-site, a professional formulation specialist uses a technical robot to immediately manufacture the cushion and foundation. Based on the diagnostic results, customers can also receive personalized makeup consultations tailored to their skin tone.

Hera's new Custom Match service, which marks a new chapter in personalized beauty services, will be available starting May 20 at the "Amore Seongsu" store in Seongsu-dong, Seoul. Reservations can be made through the Amore Seongsu website. Customers who visit without a reservation can also purchase customized cushion and foundation products using the self-measurement devices and specially designed color cards provided in the store.