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"Voting Is Power"... 'June 3 Presidential Election' Campaign-⑥Election Bread Draws Attention

"Encouraging Voter Participation"... Gwangju Bakeries Launch "Election Bread"
Ballot Stamp Design on Bread to Attract Voter Interest
32 Bakeries Including Gungjeon Bakery, Beviere, and Bread Seven

"Voting Is Power"... 'June 3 Presidential Election' Campaign-⑥Election Bread Draws Attention Seo District of Gwangju City is gaining attention for launching a presidential election voting participation campaign in collaboration with masters Anyuseong and Maokcheon, utilizing unique content. Photo by Seo District of Gwangju City

Leading bakery companies in the Gwangju area are attracting attention by launching "Election Bread" to encourage voter interest and participation ahead of the 21st presidential election.


"Election Bread" is being created through the participation of many members of the Gwangju-Jeonnam branch of the Korea Bakery Association, including well-known local bakeries such as Gungjeon Bakery, Beviere, and Bread Seven, as well as long-beloved neighborhood bakeries in the region.


The bread features the election date, June 3, and a ballot stamp design, making it easier for citizens to access election information and encouraging them to participate in voting.


Gwangju City is supporting the promotion of Election Bread and participating bakeries to boost sales. Election Bread will be available for purchase until the election day, June 3. In total, 32 bakeries are participating in the Gwangju area, including Gungjeon Bakery Wolnam Branch in Dong-gu, Beviere Pungam Branch in Seo-gu and six other locations, Andersen Bakery in Nam-gu and four other locations, Bread Seven Bonchon Branch in Buk-gu and eight other locations, and Amble Bakery (Sochon-dong) in Gwangsan-gu and four other locations.

"Voting Is Power"... 'June 3 Presidential Election' Campaign-⑥Election Bread Draws Attention Leading bakery companies in the Gwangju area are attracting attention by launching "Election Bread" to encourage voters' interest and participation ahead of the 21st presidential election. Photo by Gwangju City

In particular, Gungjeon Bakery, a leading bakery company in Gwangju, operated an "Election Bread Promotion Booth" at the eve event for the 45th anniversary of the 5·18 Democratization Movement on May 17, naturally promoting Election Bread to citizens and raising awareness of the importance of voting participation.


The Gwangju-Jeonnam branch of the Korea Bakery Association signed a business agreement with Gwangju City for the "2025 May Gwangju Sharing Sale Promotion." During the 45th anniversary week of the 5·18 Democratization Movement, on May 17 and 18, 49 bakeries in Gwangju, Jeonnam, and Jeonbuk offered bakery products to consumers at a 10% discount.


Lee Gwangyo, head of the Gwangju-Jeonnam branch of the Korea Bakery Association, said, "It is very meaningful to introduce Election Bread to citizens for the first time during the 5·18 Democratization Movement period," and added, "I hope that by enjoying delicious Election Bread, people will reflect on the value of democracy and actively participate in voting."




© The Asia Business Daily(www.asiae.co.kr). All rights reserved.


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