On May 19, JW Pharmaceutical announced that it will conduct a joint promotion with the real estate information platform Dabang to enhance brand awareness for its health functional food, "Daily All-In-One Day Pack."
This "Solo Living Skills #Repost Project" event is a unique campaign targeting single-person households who manage all household chores on their own, offering suggestions for vitality and health management essential for independent living.
The promotion will run for approximately two weeks, from May 19 to June 2. Participants can join by selecting one of six options presented on the event page within the Dabang mobile application, and can check instantly each day whether they have won. During this period, 100 participants will be selected to receive the "Daily All-In-One Day Pack" as a prize.
The Daily All-In-One Day Pack is an all-in-one health supplement that allows users to easily take care of their health with just one pack per day. It contains 18 tailored ingredients suited to the modern lifestyle’s biorhythm, eight types of vitamin B, a mixed amino acid powder, taurine, and 11 additional sub-ingredients including a mixed fruit powder.
This product is gaining popularity on social media and online communities as a convenient health solution that helps restore vitality and immunity, and is often referred to by its nickname "Kkeulol Pack."
Dabang provides nationwide residential property listings, with a cumulative 26 million downloads and 3 million monthly active users. More than 70% of its user base consists of people in their 20s and 30s, mainly university students and young professionals, making it a leading real estate platform in Korea. JW Pharmaceutical plans to use this collaboration as an opportunity to expand its marketing activities targeting the 2030 generation.
A JW Pharmaceutical representative stated, "This promotion is a strategic collaboration to naturally introduce the strengths of the Daily All-In-One Day Pack to younger consumers," and added, "We will continue to enhance brand awareness through partnerships with various channels."
Further details about this promotion can be found on the event page within the Dabang app.
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