Yuhan Kimberly Selects aespa's Winter as New Model for White

Advertisement Scheduled for Release in May

Yuhan Kimberly announced on May 19 that Winter, a member of the group aespa, has been selected as the new model for its feminine care brand White.

Provided by Yuhan Kimberly

Winter was chosen as the model because she aligns well with White's cool and clean brand image.

The advertisement featuring White and Winter is scheduled to be released in May. Under the concept of "Winter's Cool Choice for Summer," the campaign will highlight the unique feel of the new product "White Stay Cool," which uses a cooling sheet to provide a refreshing sensation even during menstruation in the summer.

In addition, a variety of summer events will be held through White's official Instagram and the brand's women's wellness application, "Daldabang," allowing consumers to experience the White Stay Cool product.

A representative from White stated, "With our new model Winter, we plan to carry out diverse marketing activities to deliver a refreshing feeling during the hot summer. We hope for great interest and anticipation in the collaboration between White and Winter, as well as in our new Stay Cool sanitary pads."

Winter commented, "I am very happy to join as a model for White, and I hope everyone will look forward to the refreshing chemistry that White and Winter will bring this summer."