Communicating with Global Gen-Z Consumers
Online and Offline Events Abroad Planned for Consumers and Fandom
CJ CheilJedang announced on May 19 that its processed food brand Bibigo has selected K-pop group SEVENTEEN as its first brand ambassador.
CJ CheilJedang explained that SEVENTEEN was chosen as the global brand ambassador because the group's bright and positive energy is expected to create synergy with Bibigo’s joyful and passionate brand image.
On May 20, CJ CheilJedang will release a campaign video on Bibigo's official global Instagram, TikTok, and X channels. The video will also be available on the "Bibigo | SEVENTEEN" campaign microsite, which will open on Bibigo's official website on May 23.
On May 23, limited edition Bibigo products featuring SEVENTEEN’s team colors on the packaging?including Gim Snack, Cup Tteokbokki, Gochujang, and Ssamjang?will be launched on the official CJ CheilJedang online store "CJ The Market" and the Olive Young online store.
Starting on the same day, Bibigo will operate a booth at the SEVENTEEN 10th debut anniversary "B-DAY PARTY" event, held at Sebitseom in Seoul for three days, where 20,000 limited edition collaboration products will be given away.
Bibigo also has activities planned for global consumers. In the second half of the year, the company will introduce a second wave of "Bibigo | SEVENTEEN" collaboration products to the global market. Various online and offline events will also be held in overseas countries and regions, including Japan and the United States.
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