GI MSO Strengthens Global Network Collaboration

From the left, Kyunghee Jung, CEO of Beauty Travel System; Misook Lee, CEO of Hospital People; Sunghyung Lee, CEO of GI MSO; Saeko Nishimura, CEO of the beauty pageant organizer ‘Mrs of the Year WORLD’

GI MSO, a hospital management support company, has entered into a strategic partnership with Japanese beauty pageant organizers and partner companies to strengthen its global network.

GI MSO, a hospital management support company, announced that it has signed a four-party global memorandum of understanding (MOU) to expand into the Japanese medical tourism market. The MOU was signed with Hospital People, a company specializing in dispatching medical personnel; Beauty Travel System, a travel coordination company in Japan; and Mrs&Mr of the Year 2025, the organizer of a Japanese beauty pageant.

This agreement aims to expand entry into the global medical tourism market based on mutual trust, and to focus on providing better medical services by establishing a stable system for attracting Japanese patients.

Through this agreement, GI MSO will be responsible for designing overseas patient attraction systems for hospitals, providing management consulting, and supporting marketing strategies. The company plans to closely collaborate with each of the partner organizations, which offer Japanese professional staffing services and travel-linked programs, to build a sustainable global medical tourism ecosystem.

A representative from GI MSO stated, "This agreement is not simply about attracting patients, but is a strategic partnership to lead the high value-added medical tourism market," and added, "We will continue to enhance our reputation through differentiated medical services and a global network."

The signing ceremony took place on May 13 at the official event venue hosted by Mrs&Mr of the Year 2025, the Japanese beauty pageant organizer, with representatives and stakeholders from each organization in attendance. On May 14, the agreement partners and event participants visited Ruby Plastic Surgery, Ruby Clinic Yangjae, and Tongdal Korean Medicine Clinic, where they were introduced to consultation and medical service programs.

Meanwhile, Mrs&Mr of the Year 2025, where the signing ceremony was held, is a global beauty pageant launched in Japan in 2020. It aims to realize social value based on the SDGs (Sustainable Development Goals). The event aspires to be a stage that encourages challenge and growth beyond the boundaries of age, occupation, and gender, and is held annually under the philosophy that "beauty comes not from appearance, but from action," with world peace and respect for diversity as its themes.

In 2025, the pageant is set to expand globally to countries including Korea, France, the United States (Los Angeles), and Ghana, establishing itself as a platform for global exchange where participants from various countries practice the values of sharing and coexistence.

With this agreement as a starting point, the organizations plan to continue promoting various mutually beneficial programs based on their global network, and to carry out sustainable activities not only between Korea and Japan but also on the global stage.