Hanam City Gains Attention with "Ddakiya," an AI-Composed Trot Music Video for Municipal Promotion

Hanam City Captures Spring in Trot Music
First Among 226 Local Governments Nationwide to Produce AI-Generated Song

Hanam City in Gyeonggi Province (Mayor Lee Hyunjae) has attracted attention by becoming the first among 226 basic local governments nationwide to release a municipal promotional music video, "Ddakiya," based on a trot song written and composed by generative AI.

Music video promoting municipal administration "Ddakiya" based on a trot song written and composed by AI. Provided by Hanam City

On May 15, Hanam City announced that it had released the music video for the municipal promotional trot song "Ddakiya" on YouTube.

"Ddakiya" is a song that emotionally expresses the spring breeze, love, and excitement of Hanam. It is particularly meaningful because AI participated in the lyrics, composition, and vocals. The video features a retro karaoke-style screen and showcases Hanam's representative spring attractions as its backdrop.

The lyrics include expressions such as "Perfect for Hanam's spring breeze" and "Perfectly immersed," capturing the emotions of love, excitement, and the cityscape of spring in a sentimental way.

The video joyfully highlights Hanam's representative spring attractions in each scene. The Dangjeongddeul Cherry Blossom Road appears in the video, showing citizens riding bicycles along a path covered in pale pink petals. The scene, where cherry blossoms, bicycles, and a warm breeze come together, is matched with the lyrics, "Just as the bicycle rolls, so does my heart run."

The Azalea Hill near the second observatory at Misa Hangang Park also draws attention. Covering about 3,000 pyeong, with 100,000 blooming Rhododendron yedoense, this location has recently been spotlighted on social media as a "must-visit photo spot." The sight of petals fluttering in the wind and people walking among the azaleas perfectly conveys the atmosphere of spring.

Another spring attraction, Misa Lake Park, is filled with colorful tulips and daffodils, adding a vibrant sense of spring to the entire city. The video warmly depicts citizens enjoying nature in their daily lives, such as families having picnics on the grass.

Additionally, the "Stage Hanam! Busking" venue featured in the video appears as a space where everyday culture in Hanam comes alive. Children singing along to the sound of an acoustic guitar and seniors clapping in rhythm show how, at that moment, music becomes part of Hanam's spring scenery and the lives of its citizens blend into the music.

The video also emotionally captures the true essence of Hanam, featuring the waves of Paldang Dam, the walking trails at the foot of Geomdansan, the Hwangtotgil trail along Misa Hangang Moraetgil, and even the Children's Day event venue, blending nature, daily life, festivals, and the changing seasons.

This "Ddakiya" project goes beyond simple content; it marks the starting point of Hanam City's generative AI collaboration initiative. With AI involved in the lyrics, composition, and vocals, this trot song is the first of its kind, and three additional AI songs in genres such as ballad, dance, and children's music are scheduled to be produced.

Hanam City plans to create a new type of municipal promotional content that expresses the city's emotions and philosophy through music, producing a total of four AI songs. These can be found as "Howling (Songs That Move Hanam Citizens)" content on Hanam City's official YouTube channel.

A citizen who watched the music video commented, "At first, promoting municipal administration with a trot song felt a bit unusual, but the song is catchy and the lyrics fit perfectly with Hanam's scenery, so I quickly got drawn in. Hanam City's cheerful and heartwarming approach to promotion was truly impressive."

Mayor Lee Hyunjae said, "This is a new attempt to communicate with citizens in a cheerful way by combining AI technology with urban content," adding, "We will continue to share Hanam's stories in creative and emotional ways."

Through this AI music project, Hanam City is working to enhance its regional brand value and accelerate the creation of new cultural content that connects with citizens.