Nonghyup Bank Operates Booths at University Festival in Partnership with Naver Pay

Strengthening Communication with Youth Customers

On May 15, NH Nonghyup Bank announced that it had operated an experiential booth and held an event campaign for university students in celebration of the Kyung Hee University festival the previous day.

Nonghyup Bank operated on-site experiential booths such as a coffee truck, a roulette game booth, and a live drawing event. Participants who opened a new account or verified their use of the All One Bank app via QR code received stamps, and customers who collected all the stamps were entered into a drawing to win prizes worth up to 1 million won, including a Dyson Airwrap.

The Nonghyup Bank and Naver Pay event allows customers who newly register Naver Pay easy payment with a Nonghyup Bank account to receive 3,000 Naver Pay points on a first-come, first-served basis, limited to 5,000 people, when making on-site payments at restaurants and other venues within the Naver Pay Campus Zone. This event runs until June 30.

Naechun Park, Executive Vice President of NH Nonghyup Bank's Personal Digital Finance Division, stated, "University festivals are a great opportunity to create effective touchpoints with younger customers," and added, "Through this campaign, we will work to increase brand affinity among youth customers and provide them with more benefits."

At an event campaign held at Kyung Hee University on the 14th, Naechun Park, Executive Vice President of NH Nonghyup Bank's Personal Digital Finance Division (fourth from the right), and employees are posing for a commemorative photo. Provided by NH Nonghyup Bank