Next Securities has completely revamped its corporate website and unveiled a new brand film titled 'THE NEXT BEGINS.' This rebranding goes beyond a simple design overhaul; it is a strategic move to intuitively communicate Next Securities' AI-driven vision for future services and its digital transformation business strategy to the public. The website renewal also includes the launch of an English-language page, reflecting the company's commitment to strengthening global communication.
In the brand film 'THE NEXT BEGINS,' key personnel involved in the development of the new platform and major business leaders appear on screen to introduce the limitations of existing financial investment services and present innovative alternatives. The film highlights the issue that "most current investment platforms provide the same experience and information without considering individual investment preferences or histories." Based on this awareness, it emphasizes the need for a "new AI-based investment platform" where data and content are personalized for each user.
The brand film also builds anticipation for how Next Securities will break existing molds and transform the paradigm of financial investment. It conveys the brand philosophy through messages such as, "a company that sets new technology standards in the field of financial investment," and "a securities firm that will become the best in the world at utilizing AI." Starting with new business initiatives, Next Securities aims to rapidly achieve digital transformation by leveraging AI technology across the company to improve various business outcomes.
The Next Securities MTS, currently under development for release in the first half of next year, is centered on the real-time analysis and summarization of market information, data, and news by AI, which then automatically converts this information into intuitive short-form video content. The platform will automatically recommend content based on users' investment tendencies and portfolio histories, and will also include features that allow users to create and share their own content. Kim Seungyeon, CEO of Next Securities, who appears in the brand film, stated, "Video-based investment information content is not only a completely new attempt in the domestic securities industry but also a model rarely seen in global markets," and added, "We will directly compete in the global market through our AI-based platform business model."
Baek Hyeonji, Head of Marketing Communications overseeing Next Securities' branding, commented, "Starting with our corporate name change, Next Securities is realizing its vision to build a new MTS that will innovate financial investment," and added, "This rebranding is not merely about changing our name and logo, but about presenting a fundamentally new approach to financial investment that reflects the direction of Next Securities." She further stated, "Upcoming new services will also embody the philosophy and vision for innovation that define Next Securities."
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