Strengthening Local Engagement with Busan-Exclusive Merchandise and AI Hero Photo Experience Zone
Lotte Department Store Gwangbok Branch will host an interactive popup store featuring a collaboration between the popular animation character "Jjanggu" and the customization content brand "Kkumiverse" from May 16 to May 29 on the first basement floor of the Aqua Mall.
This popup store integrates experiential content with the familiar and cheerful world of "Jjanggu," capturing the attention of all age groups, from children to those in their 20s and 30s.
In particular, a variety of programs are prepared to encourage customer participation and add a unique shopping experience, including Busan-exclusive merchandise, an AI hero photo experience zone, and limited sales of the Ready Bag.
"Jjanggu the Unstoppable" is a long-running animation that has been loved for nearly 30 years. The innocent yet quirky protagonist, Shin Jjanggu, continues to gain popularity by delivering timeless relatability and humor. For parents, the character brings nostalgia, while for children, it offers new entertainment. Recently, the character has sparked a significant response in the merchandise market among the MZ generation by combining with retro sensibilities.
This popup event also presents an experience with collectible value through collaboration with "Kkumiverse," which specializes in Jjanggu-themed goods and customization content, highlighting both the humor of the character and the appeal of branded merchandise.
The highlight of the popup store is undoubtedly the limited-edition Jjanggu Ready Bag. The yellow "Toy Box Ready Bag" will be available in a limited quantity of 1,000 units, and the blue "Jjanggu Travel Ready Bag" will be limited to just 500 units. Even before their release, these items have generated high anticipation among fans.
Notably, the Jjanggu Ready Bag can only be purchased at this popup store, making it a product that satisfies both regional exclusivity and rarity.
On May 25, for one day only, the first 200 customers will have the opportunity to purchase a Ready Bag at a special price of 19,800 won, which is expected to elicit an enthusiastic response from fans. In addition, during the event period, customers who spend over 60,000 won will receive a limited-edition "Jjanggu Figure Keyring," appealing to collectors' desire to own exclusive goods.
Beyond product sales, interactive content is also available for customers to participate in. On-site, an AI-powered hero photo printing service will be offered, allowing any customer who spends over 30,000 won to receive an image of themselves transformed into a "superhero."
This experience is expected to become a popular spot for SNS photo sharing, further enlivening the event.
Yang Seunghyuk, team leader of Aqua Mall at Lotte Department Store Gwangbok Branch, stated, "The Jjanggu character delivers laughter and emotional resonance to people of all ages and genders. This popup store was planned with communication across generations in mind, not only for families but also for customers in their 20s and 30s. We will continue to present content that combines regional identity and enjoyment, expanding meaningful communication with our customers."
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