New Advertising Campaign Featuring aespa's Karina
Upcoming Event at Seoul World Cup Stadium
On May 15, Lotte Chilsung Beverage announced the launch of Crush Full Open Can beer, featuring a lid that opens completely.
The newly released Crush Full Open Can applies a design in which the entire top of the 500ml can opens, resulting in a wider drinking opening compared to conventional cans. This design is expected to allow consumers to fully experience the strong carbonation volume unique to Crush. Crush offers a 22% higher carbonation volume than Kloud, delivering a more refreshing sensation.
To coincide with the launch of Crush Full Open Can, Lotte Chilsung Beverage will unveil a new commercial featuring model Karina of aespa, under the concept of "A Rush of Carbonation with a Wide Opening," and will carry out a variety of campaigns. The upcoming commercial delivers the message that, with the debut of the wide-opening Crush Full Open Can, our own exhilarating stories are also opened up, highlighting Crush's signature strong carbonation and refreshing taste.
Additionally, Lotte Chilsung Beverage has signed an official sponsorship with professional football club FC Seoul for this year, following last year, with Crush as the leading brand. On May 24, the company will host various consumer participation events to promote Crush Full Open Can at the outdoor event area of Seoul World Cup Stadium.
A representative from Lotte Chilsung Beverage stated, "This Full Open Can features a package design that delivers Crush's strong carbonation and refreshing taste just as they are," adding, "We will continue to differentiate Crush from existing beers and promote its exhilarating appeal through a variety of marketing activities at diverse consumer touchpoints."
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