Lower Sugar Content and Low-Fat Design
Enhancing Nutritional Balance
The renewed product lineup consists of three main items: No Added Sugar Plain, Plain, and Blueberry. Through this renewal, Pulmuone Danone has changed "Pulmuone Yogurt Greek Unsweetened Plain" to "No Added Sugar Plain," ensuring that only naturally occurring milk sugars are included, with no added sugar. While maintaining the original product's mild flavor and low acidity, the company has achieved a richer texture, further enhancing the deep taste. Pulmuone Yogurt Greek Plain and Greek Blueberry now contain 29% and 31% less sugar, respectively, compared to previous versions, making them easier to enjoy as a snack or meal replacement without concern.
The packaging design has also been updated to help consumers easily recognize the changes. In particular, the front of the Pulmuone Yogurt Greek No Added Sugar package prominently features the phrase "No Added Sugar," allowing health-conscious consumers to quickly and intuitively identify the product.
Sung Jiye, Brand Manager of the Pulmuone Yogurt Team at Pulmuone Danone, stated, "We have renewed Pulmuone Yogurt Greek, which has been consistently loved for 10 years since its launch, in response to the needs of consumers seeking Greek yogurt with lower sugar content."
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