Integration of Company and Service Names
Strengthening Brand Identity
Birdview announced on the 12th that it will change its company name to 'Hwahae Global Inc.', integrating the company name with the service name.
The new company name, Hwahae Global, combines the company name with the name of its beauty platform, 'Hwahae', to strengthen its brand identity and accelerate global business expansion.
Birdview announced on the 12th that it will change its company name to 'Hwahae Global Inc.', integrating the company name with the service name. Birdview
Previously, at the beginning of last year, Hwahae announced its 'Hwahae 2.0' mission, stating that 'the smart choices of beauty consumers drive brand growth.' The company carried out a rebranding and changed its brand identity (BI), declaring its ambition to become a K-beauty acceleration platform.
In November last year, Hwahae launched a global English web version featuring core functions such as the Hwahae Awards and rankings. In February this year, it introduced a Japanese version, creating a structure that is accessible to overseas consumers.
Hwahae plans to further solidify its position as a K-beauty acceleration platform by launching a global influencer marketing service and expanding its B2B business, aiming to create ongoing success stories for K-beauty brands.
Lee Woong, CEO of Hwahae Global, said, "This company name change will be an important turning point for Hwahae as it evolves from a domestic to a global beauty platform," adding, "We will continue to develop growth models that enable K-beauty brands to exert influence in the global market."
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