Gochang County Successfully Concludes Green Barley Field Festival with 510,000 Visitors

23-Day Festival Successfully Concludes
Photo Zones and Other Attractions Draw Popularity

Gochang County in North Jeolla Province announced on May 12 that the 22nd Gochang Green Barley Field Festival, which was held from April 19 to May 11, successfully concluded its 23-day run.

Gochang County successfully concluded the 23-day grand event of the "22nd Gochang Green Barley Field Festival," held from April 19 to May 11. Photo by Gochang County

Under the theme "A Scene Like a Drama, A Day Like a Movie," this year's festival featured photo zones at the Gochang Green Barley Field, a popular filming location for movies and dramas, including spots from hit K-content such as "Poksak Sogasuda," "Guardian: The Lonely and Great God," and "100 Days My Prince."

The festival also operated a drama costume rental booth and offered a variety of activities for visitors to enjoy, which received an enthusiastic response from tourists.

During the 23-day festival, approximately 510,000 people visited the Gochang Green Barley Field, maintaining its reputation as the top scenic agricultural festival. Many of these visitors continued their journeys to other Gochang County attractions, such as Gushipo Beach, Dongho Beach, Seonunsan Provincial Park, and Moyang Fortress, thereby enhancing Gochang County's image as a tourist destination.

In particular, the county operated a Gochang Love Gift Certificate booth in cooperation with the local bank Seonunsan Nonghyup, issuing gift certificates on-site at a 10% discount to encourage spending at the festival. Additionally, during the festival, 36 local restaurants and accommodations offered linked discounts of 5 to 10%, contributing to the revitalization of the local economy.

County Governor Sim Deokseop said, "I would like to thank the residents and tourists who visited the festival. The successful hosting of the festival is a driving force for our county to become a leading tourist city in Korea and greatly contributes to regional development. I ask for your continued support and participation in upcoming events such as the Bokbunja and Watermelon Festival and the World Heritage Festival."