AudinFutures announced on May 12 that its global skincare brand, Neogen, successfully held the "Neogen Beauty Brunch" event in Moscow, Russia, on April 22 in collaboration with Russia's largest beauty retail chain, Goldapple (Gold Apple).
This event featured a stylish space inspired by the metaverse concept and provided an opportunity to introduce Neogen's key products directly to influential local power influencers in Russia.
Goldapple, which originated in Yekaterinburg, holds approximately 42% market share in the Russian beauty market and is recognized as the leading beauty distribution platform in Russia.
The brunch, themed "Purple Meta Universe," was held at Yauza Place, a trendy multi-cultural venue in Moscow. A large number of local beauty influencers attended, experiencing Neogen's brand philosophy and products firsthand. Key products introduced included the Real Niacinamide Serum, Real Bakuchiol Serum, Day-Light Protection Airy Sunscreen, and the V Biome line. Various experience zones and photo zones were set up to effectively convey the brand's sophisticated image.
AudinFutures plans to further accelerate its entry into the beauty market in Russia and the Commonwealth of Independent States (CIS) region through this collaboration. According to a report by Sberbank, Russia's largest bank, Russia is one of the largest and fastest-growing cosmetics markets in Europe, with the cosmetics and personal care market in Russia projected to reach $10.7 billion (approximately 15 trillion KRW) by 2028. In particular, as the possibility of an end to the Russia-Ukraine war is being discussed, local consumer demand is expected to surge even further in the future.
AudinFutures currently has a total of 114 products registered with the U.S. Food and Drug Administration (FDA) and has also obtained certifications from various countries (CPNP, SCPN, CFDA, MoCRA) to enter global markets such as Europe and Asia, thereby earning authoritative recognition for its product quality and safety.
A company representative stated, "Through our collaboration with Goldapple, we not only increased Neogen's brand awareness but also had a meaningful opportunity to directly observe local market responses and needs. Moving forward, we will continue to actively expand into the U.S., Russian, and CIS markets through marketing strategies that reflect local culture and provide differentiated brand experiences."
The representative also added, "We have been achieving annual sales growth of about 100% or more in the Russian and CIS markets, and this year we are targeting approximately 150% sales growth. In the second half of the year, we are also working to enter additional retail channels such as Letual and Rive Gauche."
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