Global Rental Proptech Blueground Holds Business Briefing Sessions for Korea Launch

Sharing Brand Vision, Business Model, and Partnership Methods
Full-scale Collaboration with Property Owners Following the Opening of the First Seoul Branch

Interior photo of Blueground Seolleung, the first branch of Blueground in Nonhyeon-dong, Gangnam-gu, Seoul. Blueground

Global residential rental proptech (property + technology) company Blueground announced on the 12th that it will hold a business briefing session for homeowners interested in rental business, licensed real estate agents, corporations, and institutional investors.

This briefing session, which will be held twice on the 14th and 23rd of this month, is intended to announce Blueground's official launch of operations in Korea and to build partnerships with those involved in the Seoul rental market.

Blueground targets users who wish to rent for at least one month. It is especially suitable for short-term residents, such as business travelers seeking accommodation or travelers planning a month-long stay. The cost is also 20?30% lower than hotels. Blueground currently operates rental businesses in 48 cities worldwide, with a cumulative customer base of 120,000 and more than 5,000 partner property owners. The company recently marked its entry into the Korean market by opening its first branch in Nonhyeon-dong, Gangnam-gu, Seoul.

At the briefing session, Blueground plans to introduce its global operating model, domestic expansion plans, and rental benefits through its platform. The event is open to residential rental business operators, including quasi-housing providers interested in rental business, licensed real estate agents, corporations, and institutional investors. Up to 30 participants per session can attend by registering in advance on a first-come, first-served basis.

A Blueground Korea representative stated, "Blueground's residential rental model can offer an alternative to the traditional monthly and jeonse-based market in Korea," adding, "Through this briefing session, we hope to take the first step toward long-term collaboration with trustworthy partners."