"We Don't Make Buldak"... Samyang Group Launches External Communication with University Student Supporters

Recruiting "Samyang Seeds" to Resolve Brand Confusion
A Total of 32 Participants Selected... Planning In-House Advertising Content
300,000 Won Scholarship Plus Additional Awards for Top Team

Samyang Group has launched a recruitment campaign for its university student PR supporters, "Samyang Seeds," as part of its efforts to clarify its corporate image. This move is interpreted as an attempt to address the frequent confusion with Samyang Foods due to the similarity in their names.

On May 12, Samyang Group announced that it would be recruiting the 9th cohort of Samyang Seeds from that day until June 12. Samyang Seeds is a university student participation project and the company's flagship external communication program, which began in 2017. A total of 32 participants will be selected through document screening and interviews. The selected students will participate in activities such as business site tours, mentoring sessions with employees, and the creation of SNS content over a two-month period.

Samyang Corporation announced that it showcased specialty (high-functionality) food ingredients at the world's largest natural products expo, '2025 NPEW,' held on March 10 in Anaheim, California, USA. The photo shows the Samyang booth participating in '2025 NPEW.' Photo by Yonhap News

Founded in 1924, Samyang Group is a company focused on chemical and food ingredients, with core businesses in sugar, starch sugar, engineering plastics, and pharmaceutical ingredients. Notably, the company was the first to introduce the sugar business in Korea, and it has since expanded into advanced biomaterials and healthcare. It is a completely different company from Samyang Foods, which is well known for "Buldak Bokkeum Myeon." Lee Soobum, Head of Human Resources at Samyang Holdings, said, "We hope to see creative content that clearly highlights our core businesses and helps resolve the issue of brand confusion."

In particular, the 9th cohort is required to carry out three projects aimed at reducing brand confusion. These include "Samyang Han Sungan," an online campaign to share photos of Samyang Group's products and technologies in everyday life; "Seedsficial," a video content project interpreting the group's main businesses from a university student's perspective; and "Samyang Makers," a project to plan in-house advertising content to minimize confusion.

Outstanding participants will be awarded scholarships and prize money. All supporters who complete the program will receive a scholarship of 300,000 won, while the best team and individual will receive 2,000,000 won and 500,000 won, respectively.