Personalized 'MyData' Pilot Projects Selected Using Health and Financial Data... "5:1 Competition Ratio"

Ministry of Science and ICT Announces Five New Pilot Projects
New 'Community' Sector Established This Year
Receive Rewards by Providing and Utilizing Personal Data

A pilot project utilizing the data of patients with chronic diseases such as diabetes to provide personalized health coaching, and using the financial and sales information of small business owners to support business management, is being launched under the 'MyData' initiative.

The Ministry of Science and ICT and the Korea Data Agency announced on May 11, 2025, that they have finalized the selection of five new pilot projects for the '2025 MyData Comprehensive Infrastructure Establishment Project.'

This project aims to build a MyData ecosystem that enables individuals to manage and utilize their own information, thereby allowing them to receive personalized services. Since 2019, the Ministry of Science and ICT has supported the development of a total of 39 MyData services across various sectors, including healthcare, finance, and transportation.

This year, in particular, a new 'community sector' (two projects in total, 650 million KRW per project) was established, focusing on communities with shared interests. In this structure, individuals voluntarily provide their data and receive tailored benefits or rewards in return.

The existing 'general sector' (three projects in total, 500 million KRW per project) will also continue. This year, a total of 90 companies formed 25 consortia to apply for the program, resulting in a competition ratio of 5:1.

In the community sector, a personalized health management service based on chronic disease communities, such as diabetes patient associations, was selected. By analyzing individuals' blood sugar and life log data, the service provides personalized health reports, dietary and exercise coaching, and connections to medical professionals. It also awards points that can be used for purchasing health foods. The project is led by Dr. Diary, with participation from the Korea Type 1 Diabetes Association, the Catholic University of Korea Industry-Academic Cooperation Foundation, and Handok.

Another selected project targets participants in community facilities such as youth centers. By analyzing data on activity history, competency assessments, and certifications, the project provides customized programs such as major and career experience, job shadowing, and mentoring tailored to each career or academic track. The project is led by the National Youth Activity Promotion Agency, with participation from the Korea Industrial Human Resources Corporation, Seoul Youth Facility Association, Seoul Youth Media Center, Korea Management Association Consulting, Soulware, and Ida System.

In the general sector, a project was selected that uses artificial intelligence (AI) to provide business management services to small business owners. The project is led by OKPOS, with NICE Information Service and Wello participating. By utilizing small business owners' financial and sales data, the project aims to support business efficiency through commercial district analysis, sales management, and policy recommendations.

Additionally, another project will use corporate MyData such as credit evaluation and trade information for small and medium-sized enterprises to recommend policy finance announcements and match them with banks' policy financial products for integrated support. This project is led by BizData, with participation from the Korea Industrial Complex Corporation, Korea Evaluation Data, Korea Trade Statistics Promotion Institute, Korea Industrial Complex Managers Association, and Korea Fintech Industry Association.

A service to increase loan accessibility for small business owners in financial blind spots will also be piloted. By collaborating with credit rating agencies and utilizing homomorphic encryption technology, the project analyzes small business owners' sales and financial data, and connects them to customized financial products through alternative credit evaluation. The project is led by Banksalad, with Korea Credit Data and Dcylo participating.