Experience Park Golf in the City at Lotte Department Store Busan Main Branch

Accessibility and Safety on the Rise
Park Golf Emerges as a Leisure Trend Enjoyed by Both MZ Generation and Seniors

Lotte Department Store Busan Main Branch is operating a pop-up store for the premium park golf brand 'David Park Golf' at the special exhibition hall on the basement first floor until May 22.

A female customer is experiencing at the 'David Park Golf Pop-up Store' in the special exhibition hall on the basement first floor of Lotte Department Store Busan Main Branch. Provided by Lotte Department Store Busan Main Branch

Park golf is a leisure sport that anyone, regardless of age or gender, can easily start thanks to its short distances, simple rules, and safety. Recently, indoor screen park golf has also emerged, and interest among the MZ generation is gradually increasing.

This pop-up was planned to reflect not only the high level of interest in park golf among seniors but also the rapidly spreading park golf trend among younger generations.

In fact, the park golf population in the Busan area is estimated at about 30,000, and more than 300 park golf holes have been established. The city has also announced plans to expand this to 500 holes in the future.

'David Park Golf' is a premium park golf equipment brand that combines both functionality and design. Through this pop-up store, the brand is showcasing a total of four club lineups, including the new 'Signature 700.' The lineup ranges from models priced in the 300,000 won range for beginners to high-end editions targeting the top 1% at the 1,000,000 won level, offering a wide variety of price points and features to expand consumer choice.

Customer experience-focused content has also been strengthened. On-site, there will be 1:1 customized equipment consultations, product demonstrations, and Lotte gift certificate giveaways based on purchase amounts. This space is designed as a customer participation area where visitors can not only make purchases but also experience and learn about the products firsthand.

Kim Sangheon, head of the men's sports team at Lotte Department Store Busan Main Branch, said, "Park golf is emerging as a sport that anyone can easily enjoy, regardless of generation or gender," adding, "We hope this pop-up store will serve as an opportunity to introduce customers to a new leisure culture."