Pepper&Salt Unveils Pixelly Character 1st Anniversary Collaboration Goods with Creator "Jamdeul TV" and GS25

K-content specialist company Pepper&Salt Co., Ltd. announced that it will launch collaborative merchandise with the popular YouTube creator "Jamdeul TV," who has 2.32 million subscribers, to celebrate the first anniversary of its original IP character, Pixelly, in partnership with convenience store GS25.

This collaborative merchandise marks the first joint product between Jamdeul TV and Pixelly and consists of three items in total: a diorama acrylic stand, a set of six chapssaltteok keyrings, and a transparent pouch & malrang keyring set (three types).

In particular, the "diorama acrylic stand" was designed with the concept of Pixelly characters?Jamdeul, Deokgae, Gakbyeol, Suhyeon, Gongnyong, and Rader?operating a GS25 store. Users can assemble acrylic parts to create a convenience store model and arrange uniformed character figures to enjoy "convenience store play."

Additionally, the "chapssaltteok keyring set" and the "transparent pouch & malrang keyring set" are designed around the concept of the characters providing their personally selected "favorite snacks."

This merchandise will be sold exclusively through the GS25 app "WooridongnaeGS" via pre-order starting at 9:00 a.m. on May 12, and is available in limited quantities. Pre-orders will close early if the prepared stock runs out.

Yoon Surim, team leader at Pepper&Salt, stated, "This collaborative merchandise presented by Jamdeul TV and GS25 is an example that demonstrates the scalability of IP and new possibilities for brand collaboration," adding, "We will continue to discover promising K-content and pursue various brand collaborations in the future."

Meanwhile, Pepper&Salt has proven its competitiveness in content-based IP business by successfully operating a pop-up store and various online projects in 2024 to commemorate the 10th anniversary of Jamdeul TV.