Distribution of Daesun 159 and Gang Ali Special Editions
Promotion with LED Video Vehicles and Outdoor Advertisements
Busan's leading local company, Daesun Distilling, has carried out active promotional activities to support the successful hosting of the Gwangalli Eobang Festival, the region's representative spring festival.
The Gwangalli Eobang Festival is a city-style festival organized by the Suyeong District Festival Committee. It aims to preserve the region's traditional culture and highlight the unique characteristics of fishing villages.
The festival will take place from May 9 to May 11 in the areas around Gwangalli Beach and Suyeong Historic Park.
To promote the festival, Daesun Distilling is distributing a special edition of Daesun 159 and Gang Ali, featuring promotional phrases for the Gwangalli Eobang Festival on the main labels, to major commercial districts in the region.
Additionally, the company is enhancing the festival atmosphere and drawing local residents' attention through various efforts, including LED video vehicle promotions, distribution of festival flyers by sales staff, and large outdoor advertisements near Guseo IC, where there is heavy vehicle traffic.
Choi Hongseong, CEO of Daesun Distilling, said, "I am pleased that we can contribute to promoting the Gwangalli Eobang Festival, which is recognized as a leading local festival in the first half of the year. We will continue to actively support various festivals held in the region, fulfill our social responsibilities as a local company, and set an example by coexisting with the local community."
In addition to the Gwangalli Eobang Festival, Daesun Distilling plans to continue its sponsorship and support for a variety of local festivals held in Busan throughout May, including the 10th Busan Original Downtown Revitalization Festival Taekshullang, the 18th Busan Port Festival, and the Busan Wheat Festival.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
