NISOS D&C Sets Industry Benchmark
with Strategic, Planning-Oriented Sales Marketing
at Yongin Dunjeon Station Epyt
NISOS, the company in charge of sales for Yongin Dunjeon Station Epyt, achieved a 100% sell-out of all units in April 2025, marking the completion of the project.
As polarization in the real estate presale market intensifies, this complete sell-out is being recognized not just as a simple achievement, but as a model case of strategic sales. NISOS D&C, which oversaw the sales and marketing for this project, has once again proven its top-tier, practical marketing capabilities within the industry.
Yongin Dunjeon Station Epyt, consisting of a total of 1,275 units, focused on the 84-square-meter exclusive floor plan as its main offering, providing layouts and pricing that met the needs of actual homebuyers. The average presale price was approximately 14.15 million won per 3.3 square meters, securing a competitive edge of more than 100 million won compared to nearby market prices and emerging as a practical choice for end-users.
What is particularly noteworthy about this project is that NISOS D&C was deeply involved as a joint developer from the very beginning, going beyond simple marketing. The site layout, floor plan design, and community facilities were all optimized for end-user needs. Features such as a wide layout with views of Magusan Mountain, a south-facing orientation, and designs maximizing sunlight and ventilation were key factors that enhanced residential satisfaction.
In addition, the company contributed to local infrastructure improvements by donating land for the construction of access roads and supporting the development of a neighborhood park of about 3,000 pyeong, making this project a case that balances public interest and practicality. This planning ability naturally translated into their marketing strategy. From the outset, NISOS D&C focused its messaging on "why this complex should be chosen now," implementing online pre-marketing, influencer-linked content, and real-time consultation-driven digital campaigns. The company also built on-site credibility through a large-scale business briefing attended by over 300 people, employing an information-driven persuasion strategy.
Furthermore, the company effectively communicated tangible lifestyle improvements such as the walkable distance to Dunjeon Station, the opening of the Seoul-Sejong Expressway, positive development prospects in the surrounding area, and a new road in front of the complex, successfully resonating with potential buyers.
Feedback from actual homebuyers has also been positive. One buyer, identified as Mr. Lee (40, dual-income couple), said, "While searching for a home, I considered apartments from major brands, but the price difference was significant. Epyt offers good transportation, a practical interior layout, and ample potential for future value appreciation, making it a wise choice both for living and investment." He added, "During the pre-business briefing and model house visit, the staff provided detailed and realistic explanations, which built trust."
Another buyer, Ms. Kim (36, single), commented, "The materials and consultation I received at the model house were different from other places I had visited. Rather than simply promoting the complex, I could see that they had genuinely considered 'why I should buy now' from the buyer's perspective, which earned my trust."
NISOS D&C's strategic marketing goes beyond simple on-site customer service. As a practical marketing specialist, the company has successfully managed projects with diverse location conditions, including the Seoul metropolitan area, regional metropolitan cities, non-station areas, and redevelopment sites, establishing a unique position in the industry through its comprehensive capabilities from planning to execution.
Park Sangkeun, CEO of NISOS D&C, stated, "The current presale market has changed so that it is no longer possible to achieve results based solely on location and price. Sales are not about selling the specifications of a complex, but about designing the decision-making process of the buyer, and NISOS is a company optimized for that."
He continued, "This Yongin Dunjeon Station Epyt project is a representative case where we took full responsibility for the entire process as a joint developer, not just as a marketer. Going forward, it will be seen as a benchmark for planning-oriented marketing strategies and as a project that demonstrated our capabilities in both development and marketing."
Ultimately, the successful sell-out of Epyt is not just a matter of popularity, but a case that simultaneously proves the completeness of NISOS D&C's planning-oriented sales marketing and its development capabilities. In the future, NISOS D&C will continue to be recognized not just as a company that creates "sellable complexes," but as one that designs "strategies that make complexes sell themselves."
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