The three-member girl group ablume is officially launching its debut and accelerating its entry into the global market.
On May 9, comprehensive entertainment company NSENM announced that its wholly owned subsidiary, MassiveVNC's girl group ablume, has begun its official debut activities by releasing the music video for its first single, "Echo."
ablume has already demonstrated significant influence in the global K-pop market, having previously ranked within the top 10 on the Billboard charts. In addition, with the recruitment of Kim Changjoon, Chairman of the Korea-US Institute and a pioneer in Korea-US private diplomacy (former member of the US House of Representatives), ablume's global activities are expected to gain further momentum, especially with practical advice and support for their entry into the North American market.
The "Echo" music video marks ablume's official debut, showcasing a highly polished worldview in both music and visuals. It is characterized by its delicate and lively portrayal of the preciousness of time spent together and unchanging friendship.
Earlier, teaser videos 1 and 2 for "Echo," released on April 25, also received enthusiastic support from domestic and international fans on the official social networking services (SNS), raising public expectations.
With this album, ablume breaks away from its previous aura of mystery and approaches the public with deeper emotions. Furthermore, the group aims to solidify its position as a global girl group, especially in North America and other overseas markets, targeting the hearts of global fans.
Ko Byungcheol, CEO of NSENM, stated, "We plan to carry out a variety of activities overseas, including in North America, by leveraging our global network," and added, "Through the new song 'Echo,' which fully embodies ablume's sincerity and teamwork, we will take another leap forward as a global entertainment company."
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