[Conference Call] Naver CEO Choi Soo-yeon: "Integrated Search to Be Overhauled This Year... Personalized Results with AI"

On the morning of May 9, Naver CEO Choi Soo-yeon announced during an online conference call, "We are preparing to revamp the Naver app and integrated search," adding, "We will improve the accessibility and visibility of recommended content so that content can be consumed more naturally."

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Through this overhaul, Naver plans to utilize artificial intelligence (AI) to provide search results optimized for each individual user. CEO Choi stated, "We also plan to apply personalization to search," and added, "By actively leveraging AI technology, we will personalize user journeys and encourage users to spend more time within the Naver ecosystem."

She continued, "In the past, integrated search provided the same results to all users, but now, by utilizing personalization technology introduced in the feed and integrated data, we will offer user interfaces (UI), user experiences (UX), and search results tailored to each user's situation."