[Market Focus] APR Soars 20% on Record-Breaking First-Quarter Results

APR is showing strong performance. This is believed to be influenced by news that the company recorded its highest-ever quarterly results in the first quarter.

As of 10:58 a.m. on May 8, APR was trading at 93,700 won, up 17,300 won (22.64%) from the previous trading day.

On this day, APR announced that its first-quarter sales reached 266 billion won and operating profit was 54.6 billion won, up 79% and 97%, respectively, compared to the same period last year. This is the first time the company’s quarterly sales have exceeded 250 billion won. APR has now recorded sales in the 200 billion won range for two consecutive quarters.

By business segment, rapid growth in its core businesses, including cosmetics and beauty devices, drove overall performance. In particular, the cosmetics and beauty segment posted explosive growth, with sales reaching 165 billion won, up 152% year-on-year, fueled by the global popularity of K-beauty. The flagship beauty brand ‘MediCube’ enjoyed strong popularity in overseas markets, while consistently popular products such as the ‘Zero Pore Pad’ and collagen skincare lines?which are especially favored in Western markets?achieved high sales.

The beauty device segment also continued its strong growth, with sales reaching 90.9 billion won, a 36% increase compared to the same period last year. Products that gained worldwide popularity, such as the ‘Booster Pro’, ‘Ultra Tune 40.68’, and ‘High Focus Shot’, continued to attract attention. Limited edition products, such as the ‘Booster Pro Kuromi Edition’ and ‘Booster Pro Mini Chunsiki Edition’, which were collaborations with popular characters and increased their collectible value, also received positive responses. APR has been solidifying its dominance in the beauty device market based on its R&D organization and in-house production facilities, which were completed last year.

By region, global demand for K-beauty surged, resulting in a significant increase in overseas sales. APR’s overseas sales in the first quarter nearly reached 190 billion won, a 186% increase compared to the same period last year, far surpassing its overseas sales performance for the first half of last year. The proportion of overseas sales also rose to 71%. In the key overseas market of the United States, APR successfully ran outdoor advertisements in New York’s Times Square. Thousands of visitors attended the LA pop-up store, marking a strong performance on both the East and West Coasts of the U.S. The company also showed solid growth in Japan and Greater China, while expanding its global sales channels to regions such as Europe and the Middle East.

Building on its strong first-quarter results, APR is accelerating its growth toward its goal of becoming a trillion-won sales company in 2025. The company plans to expand its sales channels in the United States and Japan, while broadening customer touchpoints across other global markets. In addition, APR will continue to launch new cosmetics products that reflect current trends, as well as expand into new beauty device and healthcare sectors.