BC Baro K-Pass Card Wins Main Prize at Germany's 'iF Design Award'

Launched in May Last Year for the Government's K-Pass Initiative
"Depicting Customers Enjoying Public Transportation and Walking"

BC Card announced on the 7th that its 'BC Baro K-Pass Card' has won the main prize in the Product and Service Branding category at Germany's 'iF Design Award'.

On the 28th of last month (local time), at the 'iF Design Award 2025' ceremony held in Berlin, Germany, Hyun Nam Ha, Executive Director of BC Card, is taking a commemorative photo after receiving an award. BC Card

This card features images in the style of cartoon characters to present a friendly depiction of customers enjoying public transportation and walking. It was recognized for excellence because its eco-friendly plate serves as a reminder that customers are actively practicing green consumption.

It is part of BC Card's own card lineup, 'Baro Card'. The credit card was launched in May last year in line with the government's 'K-Pass' initiative to promote the use of public transportation.

Hyun Nam Ha, Executive Director of BC Card, said, "Baro Card, BC Card's proprietary card product lineup, communicates differentiated brand value to customers through designs that reflect each product's concept and benefits," adding, "We will continue to consider ways for customers to experience the Baro Card brand more intuitively in the future."