On May 7, KB Securities announced the launch of a new brand advertising campaign aimed at lowering the investment barrier and strengthening its approachable image.
Since 2022, KB Securities has continued its Kkaebi Securities campaign, communicating with the MZ generation (Millennials and Generation Z) through the brand nickname "Kkaebi Securities" and the slogan "Invest at the Snap of a Finger!" In this new advertisement, the company focused on delivering its unique brand identity even more clearly.
In the new advertisement, actress Park Eunbin appears as the new model, transforming into the character "Eunbin Kkaebi" to deliver a fresh concept and storytelling that provides investors with a unique financial experience.
Eunbin Kkaebi is a personification of KB Securities' mobile trading system (MTS), "KB M-able (Marble)," acting as a helper who provides direct assistance to investors in various situations they may encounter while using the app. Through this, the advertisement presents the complex and difficult investment process as a "visible story," featuring wit and imagination that break away from the typical framework of financial advertising.
The commercial begins with the app icon inside a smartphone shaking. Then, Park Eunbin bursts through the KB M-able app icon, appearing as Eunbin Kkaebi with a yellow hat, and enthusiastically chants playful spells such as "Stock prices, rise at the snap of a finger!", "Pension, grow at the snap of a finger!", and "My assets, go global at the snap of a finger!" as she completes various missions. This symbolically expresses that Kkaebi Securities is always by the investor's side as a reliable supporter throughout the entire investment journey, including investment return management, pension investment, and overseas stock investment. The advertisement concludes with Park Eunbin's narration: "Remember, the spell that makes investing easier. Invest at the snap of a finger! Kkaebi Securities," emphasizing the brand message of transforming investing?which once felt difficult and tedious?into an easy and enjoyable experience.
A KB Securities representative stated, "Rather than conveying complex financial information in a difficult way, this advertisement focused on visual storytelling that customers can intuitively understand." The representative added, "By showing Eunbin Kkaebi moving directly from the investor's perspective and helping in various situations, we wanted to express KB Securities' commitment to being a reliable companion for an easy and convenient investment journey." The representative continued, "Through this advertising campaign and various other initiatives, KB Securities plans to faithfully fulfill its role as a trustworthy investment partner, accompanying customers throughout their lives, beyond simply being an investment platform."
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