Yecheon County Holds "Yecheon Excellent Agricultural and Specialty Processed Products Sales Exhibition" with Lotte Department Store

Expansion of Direct Sales with Urban Consumers
Expectations for Increased Farm Income

Yecheon County in Gyeongbuk announced that it will hold the "Yecheon Excellent Agricultural and Specialty Processed Products Special Sales Exhibition" from May 2 to May 8, for a total of seven days, on the first basement floor of the Lotte Department Store Pohang branch. The event aims to widely promote Yecheon County’s outstanding agricultural and specialty processed products and to expand direct sales opportunities with urban consumers.

Yecheon County in Gyeongbuk is opening a sales exhibition for agricultural specialty processed products at Lotte Department Store in Pohang.

Six agricultural specialty processed product companies from within Yecheon County will participate directly in this event. The direct sales promotion will feature more than 50 types of processed products made from local agricultural produce, introducing them to urban consumers.

During the exhibition, a variety of processed products made from Yecheon’s agricultural goods will be showcased, including honey sticks, apple juice, vinegar, Horungji, walnut oil, sesame oil, perilla oil, and pickled vegetables.

In addition, some items will be offered at discounted prices, and there will be a free tasting corner where visitors can sample the products.

Yecheon County expects this event to increase awareness of its excellent agricultural and specialty processed foods, secure distribution channels in urban areas, and expand direct sales, thereby achieving tangible results such as increased farm income.

In particular, the county anticipates that utilizing a premium distribution channel like a department store will have a positive effect on strengthening the brand image of Yecheon’s agricultural products.