"Enjoy Family Outings with CashWalk This May, the Month of Family"

With May, the month of family, approaching, digital services that can help make time spent with family more enriching and meaningful are drawing attention.

According to industry sources on April 30, Nudge Healthcare's health management app "CashWalk" is ideal for planning healthy family outings. Through the B2B and B2G exclusive platform "TeamWalk," families can participate in various ongoing challenges and enjoy quality time together.

CashWalk is conducting a "Step Donation Challenge" in collaboration with McDonald's. The challenge runs from May 1 to May 25 and can be joined via the "TeamWalk" page. If the total number of steps taken by all participants reaches one billion, McDonald's will make a donation to Ronald McDonald House (RMHC Korea). This challenge is part of the "McDonald's Happy Walk" event, designed as a special program where families can practice healthy walking together while adding a sense of giving.

Until May 11, CashWalk is also running the "Outdoor Sculpture Park Challenge" in partnership with Shinsegae Simon Yeoju Premium Outlets. Participants can appreciate sculptures displayed throughout the outlet, and upon visiting all three designated stamp locations, they will receive CashWalk rewards. This unique challenge offers a differentiated experience by combining art appreciation and walking, going beyond a simple shopping route.

Additionally, CashWalk's "Neighborhood Walk" feature is a location-based service that encourages light and enjoyable family walks by rewarding users for visiting parks within their residential or activity areas. Users' walking records are automatically saved, and they can accumulate cash rewards up to a daily limit. By verifying their neighborhood, users can also access local information through the community, making it a daily service that enables both walking and regional interaction.

Song Seungkeun, CEO of Nudge Healthcare, stated, "Digital platforms have now become companions that add health and enjoyment to everyday life, going beyond simple information consumption." He added, "CashWalk is expanding its features so that not only individuals but also families and friends can enjoy it together." He continued, "We plan to continuously introduce a variety of content and services so that everyone can build healthy habits together."