Subscription Service Beta to Begin Next Month
Daily Discount Coupons Issued with Subscription Purchase
On April 30, Ediya Coffee announced that starting next month, it will launch a beta service for its subscription program 'Blue Pass' through its own membership platform, 'Ediya Members'.
Blue Pass is a service designed for customers who visit Ediya Coffee daily. When purchasing a subscription product, customers receive one discount coupon per day that can be used for the selected product. Depending on the subscription product chosen, customers can enjoy different discount benefits. The first beta test will run for one month, from May 1 to May 31.
In May, three types of subscription products will be available for the Americano (L) size. Customers can subscribe to a 50% discount coupon, usable every day for 30 days, for 9,900 won; a 30% discount coupon for 4,900 won; and a 20% discount coupon for 3,200 won. All subscription products can be selected through the subscription menu in the Ediya Members app.
An Ediya Coffee representative stated, "We have prepared a subscription-based service for customers who visit Ediya Coffee daily and for those seeking more reasonable spending," adding, "Through this beta service, we will gather various customer feedback and plan to offer even more differentiated membership services in the future."
The Blue Pass beta service will operate for approximately three months, and decisions regarding the official launch and additional product offerings will be made based on the results of the test.
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