Cumulative Sales of Protein Drink Reach 20 Million Bottles
Just 2 Years and 11 Months After Brand Launch
Orion announced on April 30 that its 'Dr.You PRO' brand surpassed cumulative sales of 60 billion KRW just 2 years and 11 months after its launch.
Dr.You PRO is a high-protein specialty brand offering a lineup of four types of drinks, four types of powders, and three types of bars. Since its launch in June 2022, the brand has continued to record double-digit annual growth, gaining popularity among consumers who exercise for health and body management as a "delicious high-protein" option. Recently, its average monthly sales have exceeded 2 billion KRW.
In particular, the 'Dr.You PRO Protein Drink' has driven the brand's growth, surpassing a cumulative sales volume of 20 million bottles. From January to April this year alone, 3 million bottles were sold.
An Orion representative stated, "Dr.You PRO has established itself as Korea's leading high-protein brand by simultaneously meeting consumers' health needs and taste preferences," and added, "We expect sales momentum to further increase as exercise trends such as running, tennis, and fitness continue to spread."
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