Normus Collaborates with EPEX for China Concert... "Flood of Local Partnership Inquiries"

Normus, a company specializing in artist intellectual property (IP) solutions, announced on April 29 that it will be organizing a concert in China for the boy group EPEX, which is managed by C9 Entertainment.

This concert marks Normus's first foray into the Chinese market. The company described it as a bridgehead that could lead to further expansion into a variety of artist activities in the future. Normus also reported that it has received additional collaboration inquiries from many artists, aside from EPEX, regarding entry into the Chinese market.

EPEX's entry into China is attracting significant attention in the market. Normus stated that it has been receiving a flood of local inquiries regarding various areas such as concert planning and platform services, and that there is a growing interest from artists seeking to enter the Chinese market.

In addition to concerts, Normus plans to actively expand into the Chinese market through its fandom platform Fromm, which enables real-time communication with fans, as well as through official merchandise (MD) and other avenues. The company intends to take proactive measures to ensure that each business segment can provide stable services locally.

A Normus representative stated, "We have been continuously collaborating with EPEX on platform and merchandise businesses since 2022," and added, "This concert serves as a starting point to showcase our concert management expertise, accumulated in regions such as North and South America, to the Chinese market."

The representative further emphasized, "We will continue to accelerate our global market expansion by creating various touchpoints that connect artists and fans."

Normus is an entertech company that provides artist intellectual property (IP) solutions. Its business areas include concert planning, merchandise (MD), and community platform services.